--- title: Branding description:   --- [![oneims-logo-light](https://info.ims.net/hs-fs/hubfs/oneims-logo-light.png?width=150&height=58&name=oneims-logo-light.png "oneims-logo-light")](https://ims.net/?hsLang=en) # Branding Welcome to the IMS Brand Guideline. Please feel free to use this page as a resource for any IMS branded material. Our hope is that these assets and standards will help guide you along the creation of any and all communication pieces. ### Logo The IMS logo is available for download in four color applications. Please note that the logo file will not include any colored background as the thumbnails below serve just to provide an example of application. ![Icon Color Logo](https://info.ims.net/hubfs/Ims%20icon.svg) Icon PNG | SVG ![Full Color Logo](https://info.ims.net/hubfs/IMS-purple-white%201.png) Light Version PNG | SVG ![Full Color Logo](https://info.ims.net/hubfs/IMS-purple-white-logo.svg) Dark Version PNG | SVG ![Full Color Logo](https://info.ims.net/hubfs/IMS-Branding/IMS-white.png) All White PNG | SVG ![Full Color Logo](https://info.ims.net/hubfs/IMS-Branding/IMS-black.png) All Black PNG | SVG ### 10x Logo The 10x logo is available for download. ![](https://info.ims.net/hubfs/256.41.svg) Full Color Logo PNG | SVG ![](https://info.ims.net/hubfs/150.svg) Full Color Logo 150px PNG | SVG ### 10X White Logo ![Full Color Logo](https://info.ims.net/hubfs/256.41%20-%20white.svg) 10X White Logo PNG | SVG ![Reverse Color Logo](https://info.ims.net/hubfs/256.41%20-%20black.svg) 10X Reverse Color Logo PNG | SVG ### Typeface Roboto is our another typeface for websites, print and other materials. [Download Zip](https://info.ims.net/hubfs/10x%20-%20Branding/font-zip/Roboto.zip?hsLang=en) Roboto Light Roboto Regular Roboto Medium Roboto Bold #### Color Palette Use this color palette to guide your designs and layouts to ensure you’re staying consistent with the IMS brand. [Download ASE](https://clickx.io/hubfs/clickx-branding/clickx-colors.ase) Darkstone Blue #4C4E60 Purple #aa58ff Light Blue #2986fa Black #000000 Light Haze #f8f9fa White #FFFFFF Dark Gray #343a40 ##### Primary Colors (Base of the Website) Deep Indigo #2D1B5A Dark Blue #0B1E34 ##### Secondary Colors (Accents and Highlights) Vibrant Teal #00A8A8 Electric Cyan #00D3FF Light Silver #E4E4E4 ##### Alternative Accent Colors Bright Orange #FF7A00 Warm Gold #FFC857 Soft Lavender #BFA0FF ##### Implementation Ideas • Use teal or cyan for buttons, links, and key interactive elements. • Incorporate light silver for text contrasts against dark backgrounds. • Consider orange or gold for secondary call-to-action elements like “Limited Offer” or “New Feature.” ### Web Elements Use the examples below to help direct your designs for web.   #### Call to Actions Call to Action Call to Action Button and hoverstate (#376af6) on white/light haze background. Call to Action Call to Action Button and hoverstate (#376af6) on Darkstone Blue background. Call to Action Call to Action Button (2pt. Stroke) and hoverstate (with accent blue text, #2986fa) on orange or image background.   #### Text Styling Example # Header 01 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris aliqua. ## Header 02 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, text link quis nostrud exercitation ullamco laboris. Lorem ipsum dolor sit amet, consectetur adipiscing elit - Text Link ### Header 03 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, text link quis nostrud exercitation ullamco laboris. > “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris aliqua.” #### Header 04 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, text link quis nostrud exercitation ullamco laboris. ##### Header 05 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, text link quis nostrud exercitation ullamco laboris. ###### Header 06 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, text link quis nostrud exercitation ullamco laboris. ##### Header 01 Title Case Roboto Size: 54px (HD Desktop Standard) Line Spacing: 76px of font size ##### Header 02 Title Case Roboto Size: 44px (HD Desktop Standard) Line Spacing: 62px of font size ##### Header 03 Title Case Roboto Size: 40px (HD Desktop Standard) Line Spacing: 56px of font size ##### Header 04 Title Case Roboto Size: 34px (HD Desktop Standard) Line Spacing: 48px of font size ##### Header 05 Title Case Roboto Size: 28px (HD Desktop Standard) Line Spacing: 34px of font size ##### Header 06 Title Case Roboto Size: 24px (HD Desktop Standard) Line Spacing: 34px of font size ##### Body Copy Montserrat Size: 22px (HD Desktop Standard) Line Spacing: 36px of font size ##### Text Link Montserrat Size: 20px (HD Desktop Standard) Line Spacing: 26px of font size Color: #2986fa ##### Pull Quote Montserrat Italic Size: 22px (HD Desktop Standard) Line Spacing: 36px of font size Copyright © 2026 IMS. 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